General Consideration
Pregnancy Help News is a product of Heartbeat International. Pregnancy Help News ad policies are in place to help users feel welcome and comfortable on our sites. Advertisers are wholly responsible for making sure ad targeting, including 1st and 3rd party data, is legal and complies with all applicable local and regional regulations and the policy.
All advertisers must abide by the Heartbeat Principles. Pregnancy Help News/Heartbeat International reserves the right to accept or deny, at its sole discretion, ad space to organizations that it deems inconsistent with or contrary to Heartbeat’s Principles:
- Advertisers propose and offer, through education and creative services, positive choices for the woman challenged by pregnancy.
- Advertisers shall not discriminate in their services on the basis of race, creed, color, national origin, age, or marital status.
- Advertisers' services are personal, confidential, and non-judgmental.
- Advertisers shall not advise, provide, or refer for abortion or abortifacients.
- Advertisers encourage chastity as a positive lifestyle choice.
Creative Quality
- Advertisements must clearly display the name, brand or product being advertised on the creative to avoid the appearance of a Pregnancy Help News offering and/or to ensure the user is clear.
- Advertising must deliver a relevant, positive and expected experience for consumers seeking products, services and content. Ads must be relevant to the product or service being offered on the landing page; offers depicted in an ad must be visible/available on the click-through landing page of the ad.
- “Attention grabbing" mechanisms and/or animation with the sole purpose of distracting the user via repetitive, rapid flashing or blinking tactics or that has the potential to significantly distract users from editorial content or user experience is not acceptable. Loud, clashing or disruptive color combinations are not acceptable.
- Display ads should have a 1-pixel black border, or solid background color, to help distinguish them from page content.
- All offers presented must be consistent with the offers presented on the corresponding landing pages. All offers presented must correlate to the images being presented as part of the same advertisement.
- Products or services and landing pages that use techniques deemed to be low quality by Pregnancy Help News/Heartbeat International, are not acceptable.
Image Quality
- Poor resolution, grainy looking images are not acceptable.
- Undecipherable or unidentifiable images are not acceptable.
- No interfering background or fuzzy logos; clean text required.
Ad Text Guidelines
- Ads must use proper, grammatically correct capitalization.
- Acronyms may be capitalized.
- Grammar, sentence structure and spelling
- Spelling and grammar in the ad title and ad text must be correct, unless the incorrect grammar is part of the corporate or product branding.
- Ads cannot include excessive repetition (such as "free, free, free").
